Jodhan The times they are definitely changing and from what we are seeing, retirees are moving in with their adult children as part of a shifting landscape. In Britain this is happening and across Europe they are following suit. In North America this trend seems to be a bit more sluggish but many are saying that it will only be a matter of time before it starts to take off. This trend has been given a quick start by the present economic crisis and families are doing this in order to cope. What we will probably see is a change in what we call the family. Whereas before now society used to consider a family as consisting of primarily parents and children, now we are going to see an extension to this family of an inclusion of grandparents. The Eastern countries have been doing this for years now and now it is the turn of the Western countries. On a cultural level, Eastern countries may be more ready and prepared to accept this growing trend and European countries may not be too far behind but for the British it may take a bit of a learning curve for all stakeholders to get used to. In the case of North Americans, only time will tell. Whatever the outcome, this trend probably has the potential to live for at least the next decade and it would be interesting to see how the marketing and advertising industries deal with this. I am going to leave you with a fascinating reference to check out.